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  • Catherine Day

You cannot do kindness too soon, for you never know how soon it will be too late. —Ralph Waldo Emer

Running my own business has been a steep learning curve.


I have always been a people pleaser, and my husband frequently says I am 'too nice'....but I mean, is there ever such a thing as 'TOO NICE?' (also, is it a huge coincidence that Waldo is my husband's nickname?...see blog title^)


I used to hate it when family members would say to me that I allowed people to walk all over me...

but the truth is,

they often did.


My kindness was definitely mistaken for weakness.


I guess I have always seen the good in people, and since I have been flying solo in the world of business, I have realised that being nice is not actually a bad thing.


I am not that *icky* kind of nice though, I just value integrity and authenticity. I want to build a business based on trust, and as my mother always says 'you get more with honey, than you do vinegar'.



Sure, I would often


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